Heineken experience Amsterdam

Price Range

14 - 18.00




In the year 1991, the giant brewery opened to the public as a tour and visitor center of the brewery center, known as the "Heineken Treat and Information Centre". The attraction began to improve day by day and within no time in the year 2001 the visitor center changed its name to "Heineken Experience".

After a year of profitable renovation and enlargement, the Heineken Experience opened to guests on 3 November 2008. They have transformed the place to give visitors a rich experience and because of that, the visitors can encounter comprises four levels of traditional artifacts, product research and sampling, and collaborative displays that apply the most advanced high-tech multi-media technologies for more salutary visualization.

It is positioned at the center, this old factory managed to deliver all of the cast's beer till 1988 when the main construction route was shifted to a more prominent facility outside of the location due to enormous demand for the product. At the moment it functions as a gallery and guest appeal which has been visited by millions of people from all over the globe ever since it began its doors in 2001. Many more things to be explored! Do not wait further, book the ticket now.



  • Sunday : 10:30 am to 09:00 pm
  • Monday : 10:30 am to 07:30 pm
  • Tuesday : 10:30 am to 07:30 pm
  • Wednesday : 10:30 am to 07:30 pm
  • Thursday : 10:30 am to 07:30 pm
  • Friday : 10:30 am to 09:00 pm
  • Saturday : 10:30 am to 09:00 pm

Timings are subject to change. You will be automatically booked into a time slot as part of the check out process. Please visit the official website to confirm the time slot before your visit.


How to Reach

  • By tram : TramlinesTramlines 10, 7, and 25 will take you to the metering circuit stop which is near to the Heineken ExperienceExperience.
  • By water : As it is one of the famous visiting sites, there are various tour packages that will offer you a canal ride which will reach you to the Heineken Experience.
  • By Car : The S110 exit from ring A10 of Amsterdam will take you straight to the Heineken Experience. Parking and garage both are available nearby and hence you can easily reach there.


Ticket Pricing

  • Ticket : Adult - € 18, Children - € 14

Tourist Attractions

Interactive Tour – They are having a great facility of Interactive Tour which involves the all covering tour of the facility and give individual interaction of the facility. You can examine the place the most, it well worth the Euros you spent visiting the place. It is always a historical place to visit and many more things you can explore.

Trending Things to see – Games, music, and Disney-like entertainment aside, there are some fashionable things to be observed. You can play games inside the facility. The music sounds good which used to be played inside of the facility.

Drink the Awesome Beer – Undoubtedly Heineken creates one of the Best Beer in the globe. They will serve you the beer at the end of the tour & it tastes awesome. After the long & interesting tour, they will offer you to taste the beer from the source and it is always seeming to be nicer no matter the brewery. This is possibly why you should try this out without a miss.


Heineken Experience, Stadhouderskade, Amsterdam, Netherlands

Rating & Reviews

Based on 6036 reviews
Very Good
Patrick Bastow
Patrick Bastow
09/20/2020 00:57
We really enjoyed this visit. Great fun. I’ve been trying to get in here for 30 years! You have guides fur certain areas. You get 2 free drinks. It’s a very fun visit. Due to COVID you can’t just turn up you must pre book
Robert Butler
Robert Butler
09/08/2020 07:46
A visually stimulating experience! Very interesting to know the history behind the beer giant and what goes into making it. The guide was informative and friendly. Heineken’s partnership with multiple sports leagues and tournaments have been converted into an interactive space with great use of virtual and augmented reality. This is a must-visit to anyone who visits Amsterdam!
Bryan Hulbert
Bryan Hulbert
08/08/2020 08:24
Great experience learning about Heineken and how it is produced. Definitely worth the couple euros to visit. Inexpensive but awesome tour. Had a really great time with a few friends here while visiting Amsterdam.
09/05/2020 20:35
Fantastic place. The value for money was really great as well. You get two free beers included in the price, although they're not pint glasses, they're about 250ml, I guess that's how much Dutch people like to drink. While Heineken in the UK is cheap and one of the worst lagers, the Heineken here is amazing. The trip includes a virtual 3D Heineken factory trip, making you feel like a bottle of Heineken. You can also play FIFA for however long you want and then go to the gift shop which has plenty of nice things to buy
Robert Atherton
Robert Atherton
09/15/2020 23:28
Had a great time at the Heineken museum. Learnt a lot about the process of making beer, and especially enjoyed the Tamschick Media + Space 'Brew Your Ride' room. There is also a bar at the end which is not bad if you can gather free tokens ;)

Find multiple Amsterdam Holiday packages, Budget Amsterdam Tours, Family and honeymoon Amsterdam trip packages .


It is one of the popular and attractive sites to visit in Amsterdam. You can easily have a blissful walk through the factory and know about the history of the place.
Yes in some of the passes Heineken experience is included which will let you visit the place at a discounted rate.
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